E-Commerce
Art Direction
Digital Marketing
Project Management
Optimizing Workflows
Web Design
UX + CX
Hello! I’m Krista—an Art Director and Senior Designer located the Denver area. I have ten years of professional creative experience within a range of industries including e-commerce, food & beverage, and education nonprofit. Currently, I’m a Senior Web Designer for Pottery Barn, a cornerstone brand for Williams-Sonoma, Inc., and have continued this role while working remotely from Denver.
I'm passionate about storytelling, digital marketing, user experience, optimizing creative workflows, and getting the job done. I strive for balance in all things—science and art, data and intuition, and meeting both user and business needs. I create experiences that inspire brand loyalty and exceed business goals.
My portfolio is always in the process of being updated, but more samples may be available upon request. In the meantime, please feel free to contact me via email at lawson.krista@gmail.com. You're also welcome to connect with me via LinkedIn.